Cyber Monday Auto Loan Sale

Tyndall’s marketing goals were to become known as an innovative financial institution and appeal to a younger demographic (their member base averaged age 55). In thinking of new ways to leverage (and prove the effectiveness of online advertising) we pitched the Cyber Monday Auto Loan Sale. We’d never heard of a Cyber Monday sale for a loan before, but we believed it would work. A limited number of loans — lowest rate of the year — one night only. It sold out in an hour.